Case Studies

Building Trust and Reputation

Brief

To engage a regional team to capture, refine and identify insights and ideas for new initiatives to help build trust and reputation for a leading health care company.

Our Approach

The project was run in two main stages using all elements of the virtualHOTHOUSE® system. In stage one, a core client team used the system to gather and refine relevant insights from key stakeholder interviews. Our team of copy editors themed and refined leading insights prior to online evaluation. In stage two, leading insights and other stimulus materials were used to generate over 100 early ideas at a Hothouse™ workshop and online with ideasBOX™. Our copy editor team have refined a final list of 23 ideas that are being These were then refined by our copy editors with 30 ideas being screened with “target stakeholders” using our fastSCREEN™ tool to identify the top 8-10 ideas to take forward.

Results

The project identified 15-20 leading "stakeholder insights" and themes that are most relevant to the growth of company’s trust and reputation; and 8-10 ideas that will help step change the Company’s performance in this area.

"The final ideas produced by the project were brilliant both in terms of content and how they were written by the copy editors."

Companies and brands we have supported