Fast Food Product Innovation
To generate, refine and identify a pipeline of new fast food concepts that have potential to drive business growth in key European markets from 2016 onwards.
An 8-week project using our virtualHOTHOUSE® system combined with a 2-day Ideas Hothouse™ workshop with a cross-functional innovation team and extra online support from our team of creative agents. Prior to the main Ideas Hothouse™ event, our insights team used insightsBOX® to capture insights and trends and “expert consumer interview” and from available research reports. Leading insights and other stimulus material were then used to generate early ideas at the Hothouse™ workshop and online with ideasBOX™. Our team of copy editors then helped to refine 48 leading concepts that were evaluated by an online “customer panel” covering 10 markets.
Results from the internal "customer panel" highlighted 8 concepts with "strong potential" and are currently being developed and tested in local markets.
"We are excited by the output of this project and look forward to seeing the final outcomes in the market."