Vitual Hot House

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Case Studies

virtualHOTHOUSEĀ® is used by leading brands to generate and identify new ideas to drive business growth. The case studies listed show how the system works although confidential details are excluded.

Building Trust and Reputation

An innovation project with over 250 delegates and "target consumers" in two European markets that produced and evaluated new initiatives to build trust and reputation for a leading health care company...

Fast Food Product Innovation

A European wide innovation project for a leading fast food brand that engaged 32 company delegates and creative agents in 10 markets, producing 8 concepts with strong market potential...

Global Baby Care Product Innovation

To generate and identify consumer-compelling product ideas and new services for a global baby care brand in key markets by maximizing the outputs from four global R&D ideation workshops...

OTC Claims Innovation in Asia

Three claimstormingHOTHOUSE® projects with local marketing and R&D teams, plus over 200 online delegates, creative agents and target consumers in 12 markets all using the virtualHOTHOUSE® system...

Personal Care Claims Innovation

A 14-week insight and new claims development project for two leading personal care brands with over 40 online delegates in 10 markets world-wide and 300 target consumers in Brazil, Germany and India...

Global Soft Drinks Product Innovation

A 10-week virtualHOTHOUSE® project with 57 client delegates based in 12 markets, combined with a 2-day Ideas Hothouseā„¢ workshop with creative-thinking consumers and consumer panels...

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Companies and brands we have supported

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What we do

  • Creative Collaboration
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  • Winning Ideas and Claims
  • Effective Concept Screening
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About

virtualHOTHOUSE® is an advanced online innovation tool developed by Ideas First®, a specialist idea generation and product innovation agency that works world-wide with leading brands.

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