About virtualHOTHOUSE® and Ideas First®

The virtualHOTHOUSE® system was designed, developed and launched by Ideas First®, a specialist idea generation and "front-end" product innovation agency founded in 2000. We work world-wide for leading consumer brands and companies, helping our clients to develop insights and ideas to drive their business. All our projects use our virtualHOTHOUSE® system together with our excellent team of creative facilitators, creative agents, artists, and copywriters. We are supported in all major global markets by our network of research partners and consumer panels. To date our work has produced over 500 market-winning ideas.